Those competencies are researched in the competitive set with the main competitors of Starbucks’ as well, via basic benchmarking there has been determined where Starbucks is within the market. However, the demand for its products is still strong and so is customer loyalty because of steady focus on product quality. Starbucks, I would argue that their two core competencies are the quality of their product and their service. & Garry, 1990). Core competencies are essential to the success of Starbucks in the long term. Keeping customers desire and attention is very important for any business. Customer service: Starbucks is a customer centric brand and therefore maintains the highest level of focus on customer service. Core competencies and competitive advantage. Prahalad and Gary Hamel Starbucks’s Core Competencies: Download this essay on Starbucks Core Competencies Goal project Being conduct and 90,000+ more example essays written by professionals and your peers. Brand loyalty is the main competitive advantage for the company. It is also the most recognized brand in the coffeehouse segment. For Starbucks, it's competitive advantage is very impressive. In 2013 Fortune Magazine ranked Starbucks 91 st in the best global brands. Source: The Core Competence of the Corporation by C.K. Starbucks products belong to the premium price range. Core competencies: Starbucks example 3m 21s Focusing with core competencies 3m 24s 5. Evaluating and Prioritizing Opportunities 5. Core competencies of Starbucks and their Competitive Advantage Aesthetic appeal, Customer experience and Cult status: The “Starbucks Third Place Experience” serves as a competitive advantage for the company. Essay Starbucks Innovation Competencies Last Year I Wrote and 90,000+ more term papers written by professionals and your peers. Nevertheless, Starbucks strives to achieve a competitive advantage in the market through a set of core competencies that include exceptional customer services achieved through a high level of employee motivation, focus on product quality, and strong … Proctor and Gamble. The distinctive competencies which sets Starbucks apart from other coffee chain outlets: Quality and variety of Coffee: The Starbucks coffee is brewed from the best of the coffee beans in the world. Starbucks choose the right kind of beans and roast them in different degrees to create variety of flavours for the customers. Starbucks Core Competencies. As the core competencies are the source of competitive advantage and they are lead to the development of products and services (C.K. Till the mid-1980s, Starbucks was selling only coffee beans, which the consumer could buy and take home, grind and prepare their own coffee. 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