Differentiation strategy examples … Starbucks Another great example of user-generated content, Starbucks’ White Cup Contest launched in April 2014. Example 2: Zara — Focused Differentiation Strategy. The winning entry would be the template for a new limited edition Starbucks cup. -Marty Neumeier. Whereas low cost and differentiation strategies are aimed at achieving their objective industry wide, focus is build around serving a particular target or niche extremely well. Business-Level Strategy theory states that there are essentially three strategies you as an organization can use to win in the marketplace: cost leadership, focus, or differentiation. Huawai entered the market as an unknown low-cost mobile technology brand. This involves a powerful brand loyalty of the customers to the product. When an organization is providing its product to the market using the differentiation focus, they select a niche market and provide a unique product to that market. While its products had to be competitive, their differentiation strategy needed to focus on customer intimacy. Today's winning brands aren't playing it safe. Available in a condensed and printable list for your desk, you can use 16 in most classes and the last four for math lessons. Try the ones that best apply to you, depending on factors such as student age. "The three most important words in differentiating your brand: focus, focus and focus." Zara is a phenomenon in the textile industry; it was a start-up in Spain and gradually has evolved to be today a very successful leader quoted company in its industry. This lesson deals with the last of the three, focus strategy. In whatever value discipline your organization pursues, you must continually re-evaluate, refine, and even reinvent your differentiation strategy. Focused differentiation strategy; Focused low-cost strategy; Here is the explanation of both types with examples: Focused Differentiation Strategy. They never say "that's how we've always done it." They know their brands are more -- way more -- than just a sleek logo or a cool website. Focus Strategy The focus strategy concentrates on a narrow segment and within that segment attempts to achieve either a cost advantage or differentiation. The strategy is based on the assertion that the firm can serve its narrow strategic target more effectively or efficiently than more broadly based competitors. • Some firms using a focused differentiation strategy concentrate their efforts on a particular sales channel, such as selling over the Internet only. To help create lessons that engage and resonate with a diverse classroom, below are 20 differentiated instruction strategies and examples. This differentiation strategy focused on producing high quality products at a low-cost to the consumer.. Offering their customers a low-cost alternative to Samsung and Apple helped them to carve out a position in the mind of their audience and establish themselves in the industry. Let us examine the implications of each of the three generic strategies. Differentiation Focus . Porter's generic strategies, as they are called, included three components: cost leadership, differentiation and focus. sustainable competitive advantage. A less obvious example of a business using an integrated cost leadership and differentiation strategy is most product branding. These are: i) cost leadership strategy, ii) differentiation strategy, and iii) focus strategy. The premise is that the needs of the group can be better serviced by focusing entirely on it. Focused differentiation strategy is the first type of focus strategy that focuses on developing a differentiated product for a specific market segment. 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