One of the best uses of interactive content is educational content, which falls in the consideration phase of the buyer’s journey. There is an interactive content type for every timeline, goal, audience and project. Source: Aerie/Instagram. Interactive content in emails allows you to communicate marketing messages in a way people love most —entertainment. Platform Overview. Capabilities. Martech Quiz. In this digital era, it’s important to embrace all forms of content to help your brand stand out. In fact, 81% of content marketers believe that interactive content grabs attention more effectively than static content, according to Content Marketing Institute. But it all starts from knowing the right things, the right activities that good courses are made of. 1. Lead generation. The hotel’s digital magazine is a great example of how content marketing can reinforce an already established brand identity. Interactive content. Pardon my jargon. The digital marketing world is becoming more and more competitive— around 4 million blog posts are published every single day. Time Out Eating and Drinking, Edinburgh Popular Interactive Content Types. But quality is the key. 1. There’s no doubt—interactive email campaigns and those that promote interactive content can help you gain information about subscribers, delight your audience, and ultimately improve engagement metrics and ROI. In this post, we present you 10 interactive marketing examples that have had skyrocketing success. Beginning with the broad strokes, interactive content is exactly as it sounds: Content that enables prospects and customers to take certain actions and interact with the brand. Producing interactive content is a very efficient way to drive leads, regardless of your company’s size or sector. Not only does interactive content provide 2X more conversions than static content, it’s also as limitless as your imagination. Quizzes , educational kits, options to choose from, GIF-animations , image carrousel — all they engage, invite users to do some action, influence your brand loyalty, demonstrate your creativity and UTP, and therefore make your email marketing campaign more high … A good example is using interactive content in health provision websites. This can encompass a few different things, but some great examples of interactive content include: Interactive … In a campaign, it encouraged user-generated content by asking its fans to post unedited photos of themselves in a swimming suit. Here the NHS uses a healthy body weight calculator which is lots easier to use than a large table to be cross-referenced. 13 Interactive Content Marketing Examples. So check out this post to learn how to achieve this. 1. You could learn a lot from many of the features they exploit, like adding interactive games, using cute illustration or cartoon styles, inserting animated photos or icons, and so on. Using interactive content for visual marketing has a … HubSpot's Website Grader. NetApp Quiz. They also included four pieces of interactive content—two calculators, a quiz, and a survey—to supplement their static content and inspire new users with results from previous customers. Deloitte’s TMT (technology, media, telecoms) report … Quizzes, polls and surveys are a few examples of interactive content that you can use to capture lead data which, in turn, enables you to create personalized content. But this innovation has also provided a platform for deeper and more complex stories to be told. But even with so much flexibility available to marketers, there are still a few key types of content pieces being launched. Sears Quiz. One of the best ways to cut through the noise and stand out from the rest is to create content that’s different, such as interactive content. Shoe brand Allbirds published a sponsored post in the New York Times that highlights the major role birds play in the environment. Live customer examples of interactive quizzes produced by modern marketers using the ion platform. Allbirds’ Brand Building Sponsored Content. Interactive content works well for startups as well as big brands. Check out 8 quizzes for new interactive content. ... Interactive Content Examples: Quizzes. Interactive content doesn’t have to be a complex and properly sequenced web of video, interactive animations, and sequenced check-for-understanding questions. Examples and Downloads H5P makes it easy to create interactive content by providing a range of content types for various needs. With that in mind, we’ve scoured the web to find 11 examples of interactive magazines that combine stunning visuals with a truly rewarding user experience. Example: Bloom energy’s power outage map Live customer examples of all types of interactive content produced with the ion platform. It’s kind of like a conversation, but one in which you don’t have to actively participate. In fact, they find interactive marketing so resourceful that they have started depending totally on the results they get from these interactive marketing campaigns. Platform. I am also going to include examples for each of them from Raptivity, a popular tool that offers interactive eLearning activity templates. 53% of content marketers use interactive content in lead generation efforts. Pieces is another amazing interactive site that presents three dozens of endangered animals. Each industry poses its own obstacles and unique characteristics, but share one common denominator: Interactive content works for all topics and audiences. Principle to establish yourself as an expert: Expertise: the page needs to have quality content written by an expert writer Symantec Resource Library View Example Cradlepoint Resource Library View Example Types of Interactive Content Examples. Everybody loves professionally made meaningful and unique interactive websites. Preview and explore these content types below. Interactive content can take so many shapes and sizes in today’s digital world it can be hard to keep it all straight! Deloitte. Interactive magazines are a great way to connect content with commerce, too. And, just by scrolling and clicking through the sub-pages you can study these species and check the available information like stories, clips, and much more. DEMO. Interactive content is any user experience (commonly a web-based tool or microsite) that has an interactive element and allows the user to participate in the content and find out some useful answers or results. From news quizzes and timelines to multimedia and data visualisations, this new wave of interactive journalism has given readers the chance to actively engage with stories in a completely different way. 1. View Example. A simple example of interactive marketing is insurance companies that offer free, instant quotes. Here’s an example from a lifestyle retailer, Aerie. Capabilities. 2. Interactive Content: Interactive Resource Libraries. The best examples of interactive content marketing solve problems first and are content marketing campaigns second. Collect, Analyze, and Reuse Data. Platform Overview. According to a survey by Content Marketing Institute, 88% of marketers believe interactive content is effective at differentiating their brands from competitors. As brands strive to make email a fully interactive, app-like experience, users will continue seeing more web-like navigation and menu options. Here are five examples of how you can incorporate interactive content into your next email. Navigation bars, accordions, and menus. With the help of the right copy, a landing page, and a carefully constructed call to action, information-driven interactive efforts like quizzes, infographics, and e-books can be used to help marketers generate leads and identify potential prospects who can be nurtured to conversion with additional content assets. This article highlights 4 such types of eLearning activities that online learners love. Further, its content must be credible, well-designed, and light on text. Here are 32 types of content you can use to fill your content marketing strategy. Now that you’re clear on the benefits, let’s look at great examples of interactive content marketing you can learn from. Focused on luxury, the Four Seasons blog looks more like a high-end travel magazine than a … Blog posts, social media posts, and emails all have their place, but interactive eBooks can be particularly valuable for attracting an … Dun & Bradstreet Quizzes. Interactive Content Examples from Real Brands. At first glance, interactive online tools may not seem like a content marketing tactic. The best part? View Example. When it comes to content marketing for B2B, there are many different types of content you should consider for your content arsenal. Interactive content = persona optimization. It is incredibly effective and uses several principles of psychology that influence human behavior like curiosity, FOMO, and the Near Miss Theory. Interactive content marketing involves using content to engage your audience based on their participation. Follow the E.A.T. Use Interactive Content to Educate Buyers. With quality execution, quality interactive content examples in your marketing output could help you achieve a 70% conversion rate. See History.com’s “Ultimate History Quiz” as an example. This is a great example of how delivering important information through a more interactive and personal medium can help users to better understand the benefits of a product or service. The point is interactive content provides marketers rich data they can use to learn more about their prospects and use the data to market more effectively. Materials such as quizzes, calculators, and others presented throughout the text facilitate the engagement of the persona and maximize the results of any Content Marketing strategy. Text-based content will always play a part in digital marketing, but creating and promoting visual and interactive content can bring huge benefits when you get them right. 1 2 3. This means your interactive design must be intuitive. In recent years, news organisations have been developing new forms of digital storytelling. Interactive content offers a unique way for creators to capture audience attention and present information in an engaging, participatory and inherent shareable format — whether it be through a lighthearted, BuzzFeed quiz or a FiveThirtyEight-style interactive infographic. So, here we go. Scott Brinker offered the following examples: People rank themselves via assessments Zembula is an interactive content creation platform for email, SMS, and social media.Our first interactive content type, Scratch-it, is a digital scratch-off that reveals a hidden image and call-to-action. Classic, old-fashioned contests and sweepstakes are also great examples of interactive content, and can be a solid way to generate more engagement. It could be as simple as a text page with question fields included for students to respond and receive instructor feedback. 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